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motorcycles
Motorcycle market in china
Motorcycle market in china
Mass mobilization
The Chinese motorcycle market seems inexhaustible, but only for domestic manufacturers for the time being. The attack of the yellow-red kite on the world market will also be a long time coming.
Michael Rohrer
08/10/2004
There are around 240 motorcycle manufacturers in China. Michel Marqueton, head of the World Endurance Championship team Zongshen and management jack-of-all-trades at the largest private motorcycle company in the Middle Kingdom, knows the market very well: »And I only count the legal ones. There are maybe ten times as many illegals, so we can hardly give real production figures for the Chinese motorcycle industry. The illegals are backyard duds who only copy the legal brands. ”And the legalists copy the international brands for this? Marqueton smiles friendly and ends the conversation first.
Indeed, the motorcycle industry in China is experiencing a dizzying boom. Even if the number is not certain, the annual production of all Chinese motorcycle factories, legal, illegal and so on, is now likely to be over 15 million units. Apart from a few 250 export series, almost all of them have
less than 200 cm3 displacement.
Because the Chinese motorcycle industry is hindered and controlled by highly peculiar regulations and laws. Economic liberalism and real existing socialism live here in a strange symbiosis, sometimes with the most amazing blossoms. And so, with a displacement of 200 cm3, local machines are no longer required by decree. Basta. Motorcycles over 400 cm3 may be officially imported, but they are only accessible via unofficial detours
eligible. Also forbid it
regional laws, for example in the multi-million cities Beijing or Shanghai
to get closer to the city on the motorcycle than to the third ring road. Such
In view of the traffic meltdown in these cities, absurd regulations show one thing above all: the dominant position of the car lobby. VW is now building more cars in China than in Germany.
Motorcycles hardly shape that
Streetscape of chinese cities ?? and that in the country that produces by far the largest number of motorized two-wheelers in the world. But the bosses are already dreaming of making the whole world happy with motorcycles made in China. With big bikes at competitive prices. As He Shibin, President of Jialing, China’s largest, still state-controlled manufacturer, and self-made man Zuo Zongshen, who started in a corrugated iron garage in 1982 and is now just behind the market-leading state-owned company with an annual production of around 1.9 million motorized two-wheelers, confirm . It goes without saying that Zhang Xuegui, owner of the rather small manufacturer Wanch with 200,000 units a year, sees it as well.
The present is of course different, as Zhang Xuegui explains, who is proud to personally chauffeur his guests in his brand new S-Class Mercedes: “Our market is on display-
finally in rural areas. We ver-
With our motorcycles, people there are creating more mobility in parallel to their gradually increasing prosperity. «In China, the motorcycle therefore functions as a
pure means of transport. His fascination with sports and leisure equipment is as underdeveloped as it was in post-war Germany in the early 1950s.
That won’t change for the time being
change, which leads to the paradox that the world’s largest motorcycle market remains insignificant internationally. Because the sales potential for volume giants like Jialing or Zongshen and for ambitious newcomers like Wanch or Chunlan, appendages of a multi-corporation, is predominantly in Germany, at most in emerging countries that are also just opening up such as Southeast Asia and South America
or South Africa. These markets are for the early capitalist gold digger fanatic-
The imagination of young Chinese entrepreneurs is by no means exhausted, especially since it does not require any extraordinary efforts to raise the quite antiquated technology to world level.
This orientation is currently following
also the cooperation of the Chinese manufacturers with global companies. Jialing has been the Honda bridgehead in the Middle Kingdom with increasing intensity since 1981 and has benefited massively from the technology of the Japanese giant. The Chinese police motorcycles of the Honda CB 250 type, for example, are produced in the country near Jialing. On the world market, on the other hand, the Jialing /
Honda felt nothing.
Also the partnership of the private company Zongshen with Piaggio regarding license production of the Italian Scooter in China is geared exclusively to the needs of the Chinese market. To a European distributor
from Zongshen cheap bikes thinks right now
none. There is still nothing to be seen of a collaboration between Zongshen and BMW that has been rumored over and over again. The time is not right for that.
But it doesn’t have to stay that way forever. Aggressive and expansive entrepreneurs like Zuo Zongshen and Zhang Xuegui have visions and are working on the change of the motorcycle from a good means of transport to a funmobile in China as well. Zongshen presented a 750 cc as early as 2001, still heavily based on Suzuki’s SV 650, and runs a racing team,
who won the World Endurance Championship in 2002, also on a Suzuki.
All leading manufacturers fight each other with great enthusiasm in the natio-
nal Chinese racing. The fact that the »factory racers« are only repainted Honda RS 125s does not diminish the enthusiasm. “We must
manage these nonsensical restrictions against motorcycles in the chinesi-
The Hong Kong Chinese Steven Tsui, wholesaler for the motorcycle clothing manufacturer, says it all-
stellers Arlen Ness for South China and South-
east asia, in a nutshell, »that’s when the motorcycle boom really starts here. ??
Motorcycle production – the big leap
240, as it is officially called, there are currently “legal” motorcycle manufacturers in China, plus countless copy craft stalls. The market-leading state-owned company Jialing, the world’s best-known and largest private Chinese manufacturer Zongshen, the meteoric climber Wanch and the brands Qingqi (known for Dax and Monkey replicas), Yuan and Chunlan, which are already present in some European markets, are to be exemplary for the motorcycle industry. Structures in the Middle Kingdom. The significantly higher workforce at Zongshen compared to Jialing, despite somewhat lower production, results from the fact that, in addition to motorcycles, boat and stationary engines are also built there in large numbers.
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