First half of 2015: Peugeot’s market report

Peugeot has just completed the first half of 2015 with a decrease of -17.7% and has a total of 1,680 registrations. The French brand’s European sales manager, Olivier Thrierr, shares his impressions with MNC readers. First assessment…

Site: After six years of constant decline, the French motorcycle market returned to growth in 2014 with + 2.5% (read our). In the first half of 2015, the increase was limited to + 0.8% (read our). Should we be worried ?
Olivier Thrierr, Peugeot Scooters Europe sales department: On the scooter market, as expected, there is a further decline in the 50 cc segment, a structural decline in our opinion. On the "+ 50 cc" market, we can observe an encouraging return to equilibrium and the start of an upturn: in fact in the first half of 2015, the global 2 + 3 wheeler market is up by 400 units, i.e. + 1.6%, and this increase is only observed on 3-wheelers.

MNC: Regarding your brand, what is your assessment of your first six months of 2015? ?
O. T .: Peugeot Scooters has resumed the offensive with Peugeot Metropolis and the success of the Blue Line series, the deployment of the neo-retro Django range, with the launch of the customizable Django ID version. In addition, Peugeot Scooters maintains its leadership in the 50 cc market with Kisbee, the sales leader in France in this market. This news is accompanied by strong commercial dynamism with the Irresistibles Spring and Summer Time operations, and significant progress in the B to B (professional) activity with a great success of the Ludix Pro model, manufactured in our factory in Mandeure. , in the Doubs.

MNC: For you, what is the highlight of this first half of the year? ?
O. T .: For Peugeot Scooters, the entry into the capital of the Indian group Mahindra, up to 51%, is a major fact and an opportunity for Peugeot to continue the deployment of the range with more resources and accelerate the internationalization strategy..

MNC: How is your second semester going? ?
O. T .: The product offensive continues on the one hand with the launch of Django 50 cc in June 2015 (after Django 125cc in September 2014 and Django ID in Q1 2015) and on the other hand with the launch of Speedfight4 in June 2015, the fourth generation of this 50cc sports model already sold to more than half a million units worldwide.

MNC: Finally, the government has still not settled the question of the "retrofit" (read). How this lack of response impacts your business ?
O. T .: We are not affected so I will not comment..

Interview by Matthieu BRETILLE

Related articles

• Market reports – First half of 2015: Triumph’s market report – Used TRIUMPH

  First half of 2015: Triumph’s market report Triumph has just completed the first half of 2015 with a drop of -3.9% and has a total of 3,080…

• Market reports – First half of 2015: MBK’s market report – MBK occasions

  First half of 2015: MBK’s market report MBK has just completed the first half of 2015 with a decrease of -5.4% and has a total of 1,260 registrations….

• Market reports – Christian Sperandio: we have focused our efforts on the Metropolis 400 – Used PEUGEOT

  Christian Sperandio: we focused our efforts on the Metropolis 400 With 3,546 registrations, Peugeot Scooters posted a drop of -38.3% on the French…

• Market reports – First semester 2014: MBK market report – MBK occasions

  First half of 2014: MBK’s market report MBK has just completed the first half of 2014 with an increase of + 42.8% with 1332 registrations! The MBK sales…

• Market reports – First half of 2015: DIP market report – Occasions BENELLI DAELIM KEEWAY ROYAL ENFIELD

  First half of 2015: DIP’s market report DIP imports the brands of motorized two-wheelers Daelim, Royal Enfield, Keeway, Benelli and Orcal Motor into…

• Market reports – First half of 2015: Yamaha’s market report – Used YAMAHA

  First half of 2015: Yamaha’s market report Yamaha has just completed the first half of 2015 with an increase of + 3% and has a total of 16,952…

• Market reports – First half of 2015: BMW’s market report – Pre-owned BMW

  First half of 2015: BMW’s market report BMW has just completed the first half of 2015 with an increase of + 10.8% and has a total of 7,482 registrations….

• Market reports – First half of 2015: Suzuki’s market report – Used SUZUKI

  First half of 2015: Suzuki’s market report Suzuki has just completed the first half of 2015 with a decrease of -7.1% and has a total of 5,837…

• Market reports – First half of 2014: Piaggio’s market report – Second hand PIAGGIO

  First half of 2014: Piaggio’s market report Piaggio has just completed the first half with a decrease of -13.3% with 3,674 registrations. Laurent…

• Market reports – First half of 2015: KTM market report – KTM used equipment

  First half of 2015: KTM’s market report KTM has just completed the first half of 2015 with an increase of + 2.6% and has a total of 3,250 registrations….