First half of 2016: Indian and Victory market results
Indian and Victory registered 447 (+ 33.8%) and 199 (+ 2.6%) motorcycles in France during the first half of 2016. The head of the two American brands in France, Pierre Audoin, gives his impressions to readers of MNC. First assessment…
Site: The retrofit was not legalized until mid-April. What effects did this have on your start of the year ?
Pierre Audouin, France Indian and Victory manager: We are not concerned.
"Some manufacturers have supported this new regulation because they are convinced that they have the offer in their ranges, but what they have not understood is that this type of customer absolutely does not want an average displacement " |
MNC: Road crackdown, traffic ban in some large cities, A2 license for all … Many brakes – even "sticks in the wheels"! – limit the practice of motorized two-wheelers in France. According to you, why the motorcycle is considered in France as a problem and not a solution ?
P.A.: Indeed, we are very affected by the new reform of the A2 license and this rule is really incomprehensible, especially since this kind of two-wheeler users passing their license late is absolutely not accidental. Some manufacturers have supported this new regulation because they are convinced that they have the offer in their ranges, but what they have not understood is that this type of customer absolutely does not want an average displacement. and that his reflex will rather be to buy a convertible or to build a swimming pool for his grandchildren, instead of buying the big engine of his dreams.
MNC: On the sales side, on the other hand, these new texts or standards can favor the new home market … To what extent does your brand take these developments into account, especially in France ?
P.A.: I come back to what I said above, these new rules are on the contrary a brake on sales. Two solutions: either stop the bike because of too many constraints, or you never buy it for the same reasons.
MNC: What is your assessment of your first six months? ?
P.A.: Regarding, we are in strong growth with + 70%, particularly thanks to our two and our. Regarding, we are stable but we have not yet integrated sales of Octane, the first registrations of which will appear at the end of June. Regarding our network, we have 23 dealers and they are all growing. We are planning four openings in the second half of the year.
MNC: How is your second semester 2016 going? ?
P.A.: We will continue our actions in order to progress on the market and obtain the highest rate of customer satisfaction. We continue to lay a solid foundation for the growth of our brands.
Interview by Matthieu BRETILLE
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