First half of 2014: SIMA’s market report

The Motorcycle and Accessories Import Company (SIMA) distributes the Mash, Gas Gas and Hyosung two-wheeler brands in France. Its president Frederic Fourgeaud gives us his impressions of the first half of 2014. Review and interview.

Site: The French motorcycle market started to rise again in the first half of 2014 … Is this thanks to the good weather, new products, dealers, demo vehicle registrations, poor scores from previous years ?!
Frederic Fourgeaud (SIMA president): The French market remains ill. It stops dropping thanks to new product launches in important niches and a good year.

MNC: For you, what is the highlight of this first half of the year? ?
F. F.: In a gloomy 125 market, releasing attractive models in terms of look and price completely relaunches the market and our new brand is on the sales charts..

MNC: Regarding your two-wheeler brands, what is your assessment of your first six months 2014? ?
F. F.: With Mash, we are at the top! By creating this brand and neo retro motorcycles two years ago, we were ahead of the “seventy” boom. We are already achieving good scores with the 250 cc which, however, is not the most coveted displacement, but its exclusive look and attractive price make it a success..

We are leader in Trial with Gas Gas. In Enduro we are more of an “outsider”. It is a micro market (5,000 enduro motorcycles per year). The trend is the most fashionable, the most efficient, often the most expensive.

Finally, the significant price reductions of major Japanese brands make sales of Hyosung motorcycles difficult. When it comes to the 125s however, Hyosung is the latest brand to use a V-Twin which is a perfect match for custom use. As a result, with a repositioned price, the GV 125 finds its place.

MNC: How is your second semester going? ?
F. F.: Warning ! The Mash 500 cc arrives in autumn: British look, efficient, light, at the launch price of 3,990 euros, it will find many followers.

MNC: Finally, lowering speed limits on the roads make you fear a decrease in the attraction of the French for motorcycles and scooters? ?
F. F.: Considering the road crackdown, we see that the "cool attitude" has its place, especially if it comes with an anti-crisis price.

Interview by Matthieu BRETILLE

Related articles

• Market reports – First half of 2014: Harley-Davidson’s market report – Used HARLEY-DAVIDSON

  First half of 2014: Harley-Davidson’s market report Harley-Davidson has just completed the first half of 2014 with an increase of + 6.1% with 4,803…

• Market reports – First semester 2014: Ducati market report – Used DUCATI

  First half of 2014: Ducati market report Ducati has just completed the first half of 2014 with an increase of + 3.2% and has a total of 2,284…

• Market reports – First half of 2015: MV Agusta’s market report – Occasions MV AGUSTA

  First half of 2015: MV Agusta’s market report MV Agusta has just completed the first half of 2015 with an increase of + 12% and has a total of 393…

• Market reports – First half of 2014: Indian and Victory market report – Used INDIAN VICTORY

  First half of 2014: the market report of Indian and Victory Indian arrives this year from the USA alongside Victory. These two brands registered 193 and…

• Market reports – First half of 2013: Sym’s market report – Occasions SYM

  First half of 2013: Sym’s market report Sym has just completed the first half of 2013 with a decline of -9.5% with 1,265 registrations. Taiwanese brand…

• Market reports – Frederic Fourgeaud: Mash is a success across Europe – Occasions GAS GAS HYOSUNG MASH

  Frederic Fourgeaud: Mash is a success across Europe The Motorcycle and Accessories Import Company (SIMA) distributes the Gas Gas, Hyosung and Mash…

• Market reports – First half of 2015: Mash market report (SIMA) – MASH SIMA second-hand events

  First half of 2015: Mash market report (SIMA) Mash has just completed the first half of 2015 with an increase of + 93.2% and has a total of 1,420…

• Market reports – First half of 2014: Quadro’s market report – Occasions QUADRO

  First half of 2014: Quadro’s market report Quadro has just completed the first half of 2014 with an increase of + 30.4% with 408 registrations. The…

• Market reports – First half of 2014: Piaggio’s market report – Second hand PIAGGIO

  First half of 2014: Piaggio’s market report Piaggio has just completed the first half with a decrease of -13.3% with 3,674 registrations. Laurent…

• Market reports – Frederic Fourgeaud (Mash): we have been able to create fashionable low cost – MASH occasions

  Frederic Fourgeaud (Mash): we have been able to create fashionable low cost With 2,106 registrations, Mash posted an increase of 142.1% on the French…