Motorcycle market September 2005: Japanese women in decline
Radiant for the 125 market, which increased by 18%, the return to the school year was more mixed for the large engines, which stagnated at just over 8,000 units and revealed a certain decline in Japanese speed…. Balance sheet.
After a sunny summer for the big cubes (read), the 125 are experiencing a significant boom in this 2005 re-entry marked by the rise in oil prices. The low consumption, pollution and bulk of a 125 compared to a car have not escaped the French !
While Yamaha is making excellent sales in the 125 market, September was much less satisfactory for the big Yams, as the tuning forks brand showed a 23.1% drop in this sector compared to the previous year. latest.
The other Japanese firms are doing very well, leaving Taiwanese, Korean or European brands to continue their expansion…
Market 125:
The 125 market has had a good comeback with a sales volume up + 18.1% compared to September 2004 and confirms the sympathy-economy capital of small engines. !
Among the brands that have the wind in their sails, Aprilia continues its recovery (+ 42.2%) but could soon be overtaken by Daelim which explodes the counters (+ 376.5%).
Yamaha’s sales are also expanding thanks to its two basic but efficient models: the Majesty and the YBR which respectively point to the 2nd and 5th place of the 125 best-selling last month. On this occasion, the YBR made its entry into the top 10 of cumulative sales over the first nine months of the year..
For its part, Piaggio is continuing its quest for market share and could end up dislodging Honda from its place of number one French under 125 as of next month! In September, the Italian represented almost 24% of French sales in 125, including the X8 and X9 which alone represent 15.5% of French sales.
After the start of August (read), MBK sees Peugeot approaching quickly, even if over the first nine months MBK remains ahead of the Lion de Sochaux … For how long? In the scooter sector – maxi but also 125 – Peugeot now wants to do better than figuration with its future Geopolis and Satelis (read).
Market over 125:
In a market identical in terms of total sales volume to that of last year, Yamaha and Suzuki are engaged in a good fight for the French number one position, but Western manufacturers are showing real health !
As in July (read), BMW manages to place two of its motorcycles in the monthly Top 10 with the usual R 1200RT but also the new R 1200 GS. Despite this, the German firm fell 6.4% compared to September 2004.
Triumph is not to be outdone and shows the second best progression compared to September 2004 (+ 28.9%). Ducati also improves its sales to the same extent and remains ahead of the English with 2,627 motorcycles sold since the start of the year against 2,594 Triumph.
The Americans also have a good September with Buell sales dropping from 39 units in September 2004 to 90 units last month.
The arrival of the new Ulysses and the version "Long"of the XB12S should also confirm this good health in the coming months (read). Harley Davidson is progressing by almost 50% this month and sees the future in … black with its new star: the Night Rod !
On the Japanese side, Kawasaki and Honda have managed to do well by improving their sales by + 9.8% and + 5.4% respectively compared to last year, but Suzuki struggles and Yamaha plummets.
Thus, the Z750 clearly takes the lead of the Top 10 of September and leaves far behind the Fazer and the Bandit. Sales of the Hornet 600 continue to decline, exceeding the Bavarian R 1200RT by just 19 units…
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