Summer 2018 in France: Such a great sun for the motorcycle and scooter market
The months of July and August 2018 were very prolific for the motorcycle market: sales increased by + 9.5% and then + 18.7% respectively, aided by ideal weather conditions and the release of several new products…. Site takes stock of the motorcycle and scooter market for the summer.
Page 1 – Such a great sun for motorcycles and scooters
Since mid-June, the sun has hardly left the French sky. Also, "the average temperature of 21.2 ° C observed this summer (July and August, Editor’s note) was above normal by + 2 ° C", calculate experts from Meteo France.
"The summer of 2018 thus ranks second among the hottest summers, far behind 2003 (+ 3.2 ° C) but ahead of 2017 (+ 1.5 ° C)", establishes the institute in its own summer report , adding that "on average, over France and over the season, rainfall was negative by -10%"…
Although a magnificent weather does not guarantee magnificent business for the dealers, we can consider that the excellent climatic conditions favored the use of motorized two-wheelers and led to the replacement of certain vehicles badly tired, inadvertently damaged or simply passed. fashion.
In July and August 2018, the French bought 29,586 motorcycles (motorcycles and scooters over 50 cc), a remarkable increase of + 13.3% compared to summer 2017 (). This year, the 125 are playing the locomotives, but the big cubes are not lagging behind.
Indeed, scootomobilists (B license) and small motorcyclists (A1 license) blew up the counters in July and then in August in the 125 sector: + 20.6% and + 33%. Less dynamic, the A2 and A licenses nevertheless improved their scores from last year: + 4.2% in the first month and + 11.2% in the second in the large-engine sector (already on the rise in 2017).
29,586 motorcycles in July and August 2018 (+ 13.3% Vs 2017)
Another factor that mechanically increased sales in 2018: the month of July had two more working days than in 2017 (22 Vs 20) … The site observes, however, that the number of days that stores are open (from Tuesday to Saturday) was the same (20). MNC also notices that the National Day fell on a Saturday this year, against a Friday last year: the bikers could not therefore take advantage of an additional day to stroll in their favorite motorcycle dealership and crack on a novelty.
In August, there were in 2018 and 2017 the same number of working days (22) and opening of concessions (22 as well). The only small bridge in 2017 (Tuesday 15th) had perhaps slowed down activity more than the two viaducts in 2018 (Wednesday 15th) ?
The details and the complete analysis of the evolution of the market during the summer of 2018 are available on the following pages for our Premium subscribers: good reading !
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