Yamaha Motor France integrates the distribution activity of MBK

To cope with a "deteriorated market context, particularly in Europe, Japan and the United States", Yamaha Motor has decided to integrate the distribution activity of MBK (a wholly-owned subsidiary of the Yamaha Motor group) within the Yamaha Motor France sales organization by the end of the year.

To cope with a "deteriorated market context, particularly in Europe, Japan and the United States", Yamaha Motor has decided to integrate the distribution activity of MBK (a wholly-owned subsidiary of the Yamaha Motor group) within the Yamaha Motor France sales organization by the end of the year.

"This new organization project would make it possible to strengthen and preserve the specificities of each of the brands on a predominant French market in Europe", indicates Yamaha Motor France: "the alliance of the skills and knowledge of the two companies would make it possible to optimize the support and the animation of the two dealer networks, to also seek new added values, wherever possible, both for the development of new products and for the improvement of the services provided to customers ".

This integration would also make it possible to "develop new and motivating synergies not only in terms of commercial activity, after-sales service, the supply of spare parts and accessories, but also the optimization of the reputation of each of the two brands ", continues the brand with three tuning forks.

Maintain the identity of each of the two brands

Stressing that "traffic difficulties in all major cities will continue to worsen in the future" and that "Yamaha must be ready to seize any opportunity that may result in the motorized two-wheeler market", the leader in France believes that "thanks to the two networks Yamaha and MBK, the Yamaha group will be in a strong position to take advantage of these developments".

The integration of MBK’s distribution activity within the sales organization of Yamaha Motor France should be effective "before the end of 2011, while ensuring that the identity of each of the two brands is maintained", specifies the Yamaha group. which has also just transferred the activity of its plant in Palau-Solita (Spain) to the MBK plant in Saint-Quentin (read).

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