First half of 2015: Peugeot’s market report
Peugeot has just completed the first half of 2015 with a decrease of -17.7% and has a total of 1,680 registrations. The French brand’s European sales manager, Olivier Thrierr, shares his impressions with MNC readers. First assessment…
Site: After six years of constant decline, the French motorcycle market returned to growth in 2014 with + 2.5% (read our). In the first half of 2015, the increase was limited to + 0.8% (read our). Should we be worried ?
Olivier Thrierr, Peugeot Scooters Europe sales department: On the scooter market, as expected, there is a further decline in the 50 cc segment, a structural decline in our opinion. On the "+ 50 cc" market, we can observe an encouraging return to equilibrium and the start of an upturn: in fact in the first half of 2015, the global 2 + 3 wheeler market is up by 400 units, i.e. + 1.6%, and this increase is only observed on 3-wheelers.
MNC: Regarding your brand, what is your assessment of your first six months of 2015? ?
O. T .: Peugeot Scooters has resumed the offensive with Peugeot Metropolis and the success of the Blue Line series, the deployment of the neo-retro Django range, with the launch of the customizable Django ID version. In addition, Peugeot Scooters maintains its leadership in the 50 cc market with Kisbee, the sales leader in France in this market. This news is accompanied by strong commercial dynamism with the Irresistibles Spring and Summer Time operations, and significant progress in the B to B (professional) activity with a great success of the Ludix Pro model, manufactured in our factory in Mandeure. , in the Doubs.
MNC: For you, what is the highlight of this first half of the year? ?
O. T .: For Peugeot Scooters, the entry into the capital of the Indian group Mahindra, up to 51%, is a major fact and an opportunity for Peugeot to continue the deployment of the range with more resources and accelerate the internationalization strategy..
MNC: How is your second semester going? ?
O. T .: The product offensive continues on the one hand with the launch of Django 50 cc in June 2015 (after Django 125cc in September 2014 and Django ID in Q1 2015) and on the other hand with the launch of Speedfight4 in June 2015, the fourth generation of this 50cc sports model already sold to more than half a million units worldwide.
MNC: Finally, the government has still not settled the question of the "retrofit" (read). How this lack of response impacts your business ?
O. T .: We are not affected so I will not comment..
Interview by Matthieu BRETILLE
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