Positive month of February for the motorcycle and scooter market … 125 !
It is not just the car market which is on the rise in France: in February, sales of 125 cc jumped by + 27.6%! Those of large cubes increased by + 5.2%, but February 29 was enough to erase this increase… Explanations, figures and analysis.
Positive month of February for the market
In absolute terms, the month of February 2016 was positive for the French motorcycle market: 9,552 motorcycles and scooters of "more than 50 cc" were registered, which corresponds to an increase of + 10.6% compared to last year (read our). But as always, the results are not that simple !
As 2016 was a leap year, dealers could have taken advantage of one more day to bait and hook the customer. Unfortunately for them, February 29 fell on a Monday and the concessions remained closed (20 opening days in February 2015, as in February 2016).
The prefectures, they opened their doors an additional day (21 working days against 20, or + 5%!), Thus allowing to inflate the statistics of the motorcycle market in France … like that of the automobile "up + 13% in raw data and + 7.6% on a comparable number of working days", calculates the CCFA.
Approached from this purely statistical angle, the + 5.2% increase in large-engine registrations can therefore be purely and simply canceled. However, the impressive increases of some manufacturers cannot be erased..
BMW in particular grew by + 25%, which enabled it to win the second round of 2016 against a breathless Yamaha (-29%). Honda jumped + 41% and finished a few lengths behind a stable Kawasaki. Harley-Davidson and Ducati also show clear progress (+ 31% and + 17%).
As for the 125, all the witnesses are green … All except one: that of Mash which indicates a decrease of -35% of its sales. We can also see that only two brands see their market share increase: the leader Honda and the outsider KTM.
The other main players nevertheless increase their scores compared to February 2015, more (Piaggio, MBK and Sym) or less (Yamaha, Peugeot, Suzuki and Kymco). Overall, therefore, the 125 market is doing very well: + 27.6%, significantly more than the + 5% mechanically granted by the additional working day..
The performance of the 125 – and the big cubes – is all the more "positive" as the climatic conditions endured last month were not particularly favorable to the use – and to the purchase – of motorized two-wheelers..
Certainly, "February 2016 was marked by mild temperatures for the season", notes Meteo France in its report, but the organization also emphasizes"the passage of many disturbances and several stormy episodes". Storm at sea, shit on the road ?!
Consequently, "in France and during the month, the rainfall was in excess of more than 60%"and"sunshine was below normal over most of the country". This could have limited the appeal of motorcycles and scooters, especially the 125s often considered utility vehicles….
Let us rejoice, it is not. But be careful all the same: sales volumes are still low at this time of the year and the performance of different manufacturers is still evolving with the arrival of new models (and junkyard of old ones).
The details and the complete analysis of the evolution of the market in February 2016 are available in and in ad hoc access on the following pages: good reading !
Related articles
-
Motorcycle market report: good October for the big cubes Motorcycle sales in France increased by + 6.5% in October 2016! Bridged to 100 horsepower a year…
-
French motorcycle and scooter market: the 2016 annual report The French motorcycle market is on the rise for the third consecutive year: 151,761…
-
The motorcycle and scooter market is on the rise Sales of motorcycles and scooters grew by + 9.2% in February 2014 compared to a difficult month in…
-
Market reports – Good results for a long month of February –
Good results for a long month of February Admittedly, 2008 is a leap year, and in terms of number of working days, February was longer in 2008 than in…
-
Motorcycle and scooter market in France: the 2015 annual report The motorcycle market stabilized in 2015 with a total of 141,123 motorcycles and scooters…
-
Still positive for the motorcycle market one month from the 2017 closing The rating of motorcycles and scooters among the French is not weakening: 8,750…
-
Motorcycle and scooter market: the 125 skid, the big cubes hold up Very turbulent from a weather point of view, the month of March 2018 logically…
-
Relapse for the motorcycle market in February 2013 February had been appalling for the French motorcycle market in 2012 … It was even worse this year!…
-
2012 annual report of the motorcycle and scooter market Like last year, the general drop in sales of motorcycles and scooters observed in 2012 in France…
-
Market reports – The motorcycle and scooter market is on the rise – Market charts 125
The motorcycle and scooter market is on the rise Sales of motorcycles and scooters grew by + 9.2% in February 2014 compared to a difficult month in…