Networks – Christophe Couet, new Managing Director of Harley-Davidson France – Used HARLEY-DAVIDSON

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Christophe Couet, new CEO of Harley-Davidson France

Networks - Christophe Couet, new Managing Director of Harley-Davidson France - Used HARLEY-DAVIDSON

There is a new pilot on the handlebars of the French subsidiary of Harley-Davidson! Christophe Couet has – very – solid experience in the world of motorcycles: Piaggio, Voxan and Triumph appear on the curriculum vitae of this new French boss. Good, because there is work !

"Christophe Couet took the post of Managing Director of Harley-Davidson France on November 2, 2020", recently announced the show off Milwaukee firm. He replaces Gerard Staedelin who managed the – Harley branch of – France from 2008 to 2015 before overseeing in addition, – the branches of – Italy, Spain, Portugal, Great Britain and Ireland…

  • MNC Interview :
  • Smart-Video MNC :

Aged 54, "Mister" Couet has a wealth of experience in the motorized two-wheeler sector. After starting at Alfa Romeo (marketing) and Cora (auto center), he joined Piaggio in 1994 as sector manager, sales manager and then responsible for 3 and 4 wheel vehicles (long before MP3)..

At the end of 1999, Christophe Couet put himself at the service of the French motorcycle brand Voxan as head of sales in France, Switzerland and Italy. The adventure ended in May 2002 … and this allowed him to join Triumph France in the same position, which he kept for eight years. !

4 years at Piaggio, 2 at Voxan and 17 at Triumph

The French “Sales Manager” moved to Hinckley for two years (he spoke English, “of course”) to take the lead in “global” network development, then took over the helm of the Triumph Italy subsidiary (he also spoke Italian , "per favore") from the end of 2012 to mid-2019, and returns to France.

For the past year, Christophe Couet has been leading the development in Europe of the GD France and Goes brands (essentially quads and SSVs). But for the past month he has been riding two wheels again – exceptionally three with the Trike? – within and at the head of Harley-Davidson France.

  • MNC of May 7, 2020 :
  • MNC of May 7, 2020 :

For the new Boss, this appointment is as rewarding as it is demanding … The American brand is currently going through an area of ​​strong turbulence on a global scale. And in France too: HD was one of the few manufacturers to cough in 2019 (-1.7% Vs 2018) and is suffering a lot this year of Covid-19 the discontinuation of its Sportster range … Looking forward to 2021 and the arrival of the Pan America and Bronx ?

Christophe Couet, CEO of Harley-Davidson France:

“After 25 years of experience, I am very proud to be able to join the prestigious and legendary Harley-Davidson motorcycle brand. It is a daring and avant-garde brand that more than any other conveys freedom. In each era, Harley-Davidson has been able to reinvent itself and always keep this DNA. Taking part in an adventure that has lasted for over 115 years is a great opportunity. My mission will be to support the teams and the Harley-Davidson France dealer network in order to strengthen the ‘attractiveness of the brand to a population of transgenerational bikers ".

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