Table of contents
- MV Agusta cooperates with QJ-Motor Benelli mother takes over sales in China
- QJ Motor gets MV Agusta technology
- Conclusion
MV Agusta
counselor
traffic & business
MV Agusta cooperates with QJ engine: Benelli mother takes over sales in China
MV Agusta cooperates with QJ-Motor
Benelli mother takes over sales in China
MV Agusta Motor has announced a new strategic partnership with QJ-Motor Co. to distribute the brand’s motorcycles in China.
Uli Baumann
09/21/2020
The QJ Group is one of the largest and best-known two-wheeler manufacturers in China and, among other things, the parent company of the Italian brand Benelli. The agreement between the two companies initially concerns the distribution of MV Agusta models through a network of flagship stores across the country. At a later point in time, the partnership should also feature important industrial developments. A collaboration in this sense is currently being defined.
MV Agusta initially started with its partner Fekon Co. in China. QJ-Motor is now taking over the seven existing mono-brand stores and is expected to expand the sales network by a further 21 stores within twelve months.
QJ Motor gets MV Agusta technology
Timur Sardarov, CEO of MV Agusta Motor, expects the long-term partnership to make MV Agusta the leading Italian premium motorcycle brand in China over the next five years. Another important collaboration in the industrial sector is to be announced shortly. Here QJ-Motor could have anticipated, because the Chinese have announced a new four-cylinder engine, already identified the MOTORRAD as an older MV Agusta unit. Presumably the Chinese are allowed to reproduce this motor under license. With this 1,000 unit, the Chinese could enter completely new segments.
Benelli
Dongshao Guo, General Manager of Qianjiang Motor Co. commented accordingly: “We hope that in the future we can work together to bring Chinese customers more high-performance motorcycles that are fashionable, easy to use and fun to ride.”
Conclusion
MV Agusta is positioning itself more and more broadly. After the cooperation with Loncin to build small-volume models, another large Chinese partner is now on board with QJ Motor. The future, at least in Asia, seems to be secured.
Related articles
-
motorcycles Report: BMW engine from China Report: BMW engine from China China Xcountry You don’t see it and you don’t hear it. Yeah, you don’t even feel…
-
Norton engine deal: 961 twin went to China
Norton 7th pictures Norton 1/7 Norton brings the Dominator as a special Street model. Norton 2/7 Only 50 copies will be built, all of which are reserved…
-
MV Agusta F3 engine: the technology
manufacturer counselor technology & future MV Agusta F3 engine: the technology Technology: MV Agusta F3 engine The engine of the super sports car from MV…
-
Magni Italia 01-01 with MV Agusta engine
Magni 15th pictures Alex Olgiati 1/15 Engine: MV Agusta Brutale 800. Frame and chassis: Magni. Today’s technology in the Optil of the day before…
-
Benelli 14th pictures Benelli 1/14 Benelli has been part of the QJ Group since 2005. Benelli 2/14 Benelli also offers helmets. Benelli 3/14 About ten…
-
Harley-Davidson 338R – Entry-level Harley for China is coming in 2020
New items 2020 Top topic Harley-Davidson 15th pictures Harley-Davidson 1/15 Harley-Davidson brings a new entry-level model. Harley-Davidson 2/15 Pictures…
-
motorcycles Roll-out MV Agusta F4-750 Roll-out MV Agusta F4-750 Ago’s comeback Around a quarter of a century after his last World Championship title on…
-
Spotlight: Motorcycles from China
archive counselor traffic & business Spotlight: Motorcycles from China Spotlight: Motorcycles from China China: danger or opportunity? In terms of…
-
Voge 26th pictures BMW 1/26 BMW F 850 ​​GS / Adventure: Two-cylinder engine is manufactured by Loncin in China. Flash Art 2/26 BMW F 750 GS: two-cylinder…
-
Sketch: MV Agusta 14th pictures MV Agusta 1/14 As before, the new MV Agusta F3 RC will be available in two versions, which only differ in terms of the…