Table of contents
- Royal Enfield design competition The winners have been determined
- Over 180 participants
- Winning designs are implemented
- Conclusion
Royal Enfield
10 pictures
Royal Enfield
1/10
All over Europe, students were allowed to create their own design for the 650 Royal Enfield models.
Royal Enfield
2/10
Over 180 designs were submitted.
Royal Enfield
3/10
The Interceptor 650 model could be redesigned.
Royal Enfield
4/10
A special award here went to Arthur Thery.
Royal Enfield
5/10
The Continental GT 650 could also be modified.
Royal Enfield
6/10
Here the special award went to Tristan Granier.
Royal Enfield
7/10
This is the winner in the Interceptor 650 category.
Royal Enfield
8/10
It comes from Alessio Ramundo from Italy.
Royal Enfield
9/10
Winner design in the Continental GT 650 category.
Royal Enfield
10/10
That comes from Luke Robbins, Coventry University, Great Britain.
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Royal Enfield Design Contest 2021: The winners
Royal Enfield design competition
The winners have been determined
All over Europe, students were allowed to create their own design for the 650 Royal Enfield models. Over 180 designs were submitted. Now the winners have been determined.
Uli Baumann
04/21/2021
With the Europe-wide initiative “Style Your Own – Student Design Competition” wanted the Indian motorcycle manufacturer Royal Enfield attract a new, dynamic and younger target group for the motorcycle community. Accordingly, the design competition is aimed at the next generation of designers, engineers, draftsmen, trendsetters and motorcycle fans.
Over 180 participants
The competition was organized jointly with universities and design institutes in Great Britain, France, Italy, Spain and Germany. In the end, over 180 designs were submitted. The task for the students was, “their ultimate interpretation” of the two motorcycles Interceptor 650 and Continental GT 650, which in their opinion would appeal to and delight both experienced and new motorcyclists.
Royal Enfield
Each student received editable, multi-layer Photoshop design files created by the Royal Enfield Custom Design Team, which were then creatively personalized with their own paint jobs and decorations for specific parts of the Interceptor 650 and Continental GT 650 (as well as the optional genuine motorcycle accessories).
Winning designs are implemented
There was a support “Inspiration board”, which showed each student’s entire creation and research process – combined with elements of Royal Enfield’s rich history (inspirations from 120 years of branding heritage) and more progressive, visionary approaches to design – to appeal to the next generation of Royal Enfield owners and drivers.
A final shortlist of twelve designs (six per model) was presented to the European jury consisting of ten journalists (including motorradonline) and evaluated. In the end there were two winners. The two winning designs come from Luke Robbins – Coventry University, Great Britain (Continental GT 650) and Alessio Ramundo – NABA, Italy (Interceptor 650)
These two winning designs are now being produced as one-offs at Royal Enfield in Great Britain in collaboration with the two designers.
Conclusion
Royal Enfield has called on young designers to further develop the 650 models. Now the two winners of the competition have been determined. Your designs will be realized as a single piece.
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