Back to school 2020: things are still rolling for the French motorcycle and scooter market
Up 17.2% in August, the French motorcycle market maintained the pace in September, which was still busier: registrations (125 cc and over) increased by 17% to reach 17,477 units. MNC takes stock with the Harley-Davidson RoadStar 92 dealership.
Page 1 – Still working for the motorcycle market
Sales of motorcycles and scooters are still doing well in France: last September, 17,477 motorcycles and scooters over 50 cc (motorcycles, as opposed to 50 cc mopeds) found buyers among bikers, "scootomobilists". .. and cyclists tired of pedaling in the rain ?!
As a reminder, the first three weeks of this return to school in 2020 – offices, concessions, etc. – were sunny and hot. However, the observed "delay" in precipitation was made up during the last week with numerous thunderstorms. You had to be motivated to use your two-wheeler, or buy a brand new one. !
- MNC special file :
- MNC special file :
Among the 125 cc, only one brand saw its registrations plunge in September (2020 Vs 2019): the overall leader, Honda, which gives way to a particularly dashing Yamaha first place in the monthly ranking! The rise in the market is penalized: + 16.4% all the same.
Apart from Orcal and Peugeot, all the main players in the 125 market experienced a much more dynamic comeback than last year. Piaggio and Sym increased their sales by a third, Kymco, Mash and KTM by two thirds! Keeway who closes the Top 10 has more than doubled his score.
On the side of "more than 125 cc", the results are just as heterogeneous and the number one is also surprised by the number two: however well off, Yamaha is preceded in September by a BMW in "dynamic" mode. Honda is still struggling but wins Kawasaki … and Triumph which almost doubles its result !
In the second half of the table, KTM and Suzuki have a good comeback in 2020 (compared to 2019), unlike Harley-Davidson and Royal Enfield who lose a quarter of their sale. Modeled on the overall market tempo (+ 17.2%), Ducati closes the Top 10.
After Yamaha 4-in-1 in May and Kawasaki Grande Armee in July-August, Site continues its tour of dealerships by interviewing the boss of RoadStar 92, Harley-Davidson dealership in Saint-Cloud (in the 92, yes). How Pierre-Yves Rousset and his team experienced confinement, perceived the recovery, spent the summer and attacked the start of the school year ?
Le Journal moto du Net takes the opportunity to ask other specific questions about Harley-Davidson … How to do without Sportster in the future? How to integrate Pan America? What to think of the BMW R18? How to sell Livewire? Why do the French favor the Sport Glide? And how Harley could be inspired by Porsche…
All the answers can be found on the following page, in our exclusive interview reserved for our Premium readers !
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